Wednesday, June 25, 2025

Pichi Pichi Licca-chan!

"おしゃれ な 行動は ぴち ぴち ぃっか" 
("Stylish behavior is cool!")


1971 was the year when Takara's Licca-chan doll became - not unlike Mattel's Barbie - a lover of sun and fun as Pichi-Pichi Licca. Suntanned and sporting a blonde side-parted, straight hair style, Pichi-Pichi Licca and her outfits brought an outdoors-oriented perspective to the world of fashion and fun that began in 1967 for Licca Kayama, her family and friends.

Pichi-Pichi Licca was offered concurrently with the main Licca-chan line and featured a neck knob design that imparted a diagonal orientation to the dolls' head movements. Although the doll's face-up design remained the same, the vinyl color and hair style created a unique persona that emphasized the outdoors with playsets for sailing, scuba diving and mountain hiking. But, as production was limited to 1971, Pichi-Pichi Licca dolls, fashions and accoutrements are considerably hard to find in the secondary market.






For this Dolldom exclusive, Pichi-Pichi Licca models one of her original dresses and a sensational wardrobe made especially for her by the ultra-talented Cindy Marut of CindysBarbieBoutique on Etsy. Marut, so incredibly generous with her talent, designed and produced a set of dresses in a saturated palette that evokes fragrances and flavors associated with tropical lands. It's a world of summertime fashion fun for Pichi-Pichi Licca!

Dolldom thanks Cindy Marut whose talent made this feature possible.

Cindy's Barbie Boutique 


Lime and guava combine in this delightful dress with lace bib by Cindy Marut. 







Orange and lemons and Gerber daisies appear in Pichi Pichi Licca's fabulous dress by Cindy Marut. 


Sometimes, it's cool to reference the greats as is the case with this tribute to YSL's Mondrian dress. Cap and dress by Cindy Marut. Vintage Malibu Skipper glasses. 


Dream sequence! A gown of tangerine sorbet and frosty tulle with printed daisies for Pichi Pichi Licca's glamour fantasy. Gown by Cindy Marut. 



The sky's the limit with this ocean blue mini with verdant lace bib. A vintage Japanese straw hat, decorated with tiny seashells, completes a look ideal for summering on Iki Island. 
Dress by Cindy Marut. 

For our final, Pichi Pichi Licca wears her original halter dress with cream lace detailing. But it is Wataru-kun who rocks a heather grey jumpsuit with faux leather finishes and felt cap by Cindy Marut. 



 

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